Salesforce Marketing Cloud (SFMC) click reports tell you how many clicks each link received - but they don’t show where those clicks happened inside the email layout.
CRMx Email Heatmaps solve this by visually mapping SFMC-tracked click data directly onto the email creative, giving marketers immediate clarity on which CTAs, images, and sections drive real engagement.
Instead of scanning rows of URLs and click counts, CRMx lets SFMC teams see engagement in context.
Step 1: Visualising Tracked Clicks on the Email Layout
CRMx Email Heatmaps overlay actual SFMC click data on the rendered email.
This allows teams to instantly see:
Which CTAs attract the most clicks
Whether users click the hero section or scroll further
How engagement is distributed across the email
Every heatmap hotspot corresponds to a tracked SFMC link alias, ensuring accuracy and reliability.
Step 2: Identifying High-Engagement and Low-Engagement Zones
Heatmaps reveal:
High-attention areas (dense click hotspots)
Secondary interaction zones
Sections that receive little or no engagement
This helps answer practical questions:
Is the primary CTA visually effective?
Are secondary links competing with the main goal?
Are footer or utility links distracting users?
Step 3: Ranking Links with CTA Ranking Intelligence
CRMx automatically ranks every tracked link in the email.
Metrics include:
Click rank
Total clicks
Unique clicks
Average CTR per link
This enables teams to:
Identify top-performing CTAs
Compare primary vs secondary actions
Spot underperforming links that need repositioning or redesign
Step 4: Analysing Time-to-Click Behaviour
CRMx provides timing insights that standard SFMC reports don’t surface clearly, including:
Time to first click
Click decay buckets (e.g. 0–1 hour)
Average clicks per user
These insights help teams understand:
How quickly users engage after opening
Whether campaigns trigger immediate or delayed action
Which CTAs drive faster responses
Step 5: Journey and Version-Level Click Visibility
CRMx links click behaviour to:
SFMC Job ID
Journey name
Journey version
This makes it easy to:
Compare engagement across journey versions
Understand how updates affect click behaviour
Track performance consistently in multi-step journeys
Step 6: Exporting Visual Reports for Teams and Stakeholders
CRMx supports:
CSV export
Excel export
PDF export
These reports help:
Share insights with design teams
Present clear evidence to stakeholders
Document learnings across campaigns
No manual screenshots. No interpretation gaps.
Step 7: Continuous Optimisation Across SFMC Campaigns
With CRMx Email Heatmaps, SFMC teams can:
Monitor every campaign consistently
Improve CTA placement and hierarchy
Reduce guesswork in email design decisions
Optimise layouts using real engagement data
All powered by existing SFMC click tracking - visualised intelligently.
Final Thoughts
CRMx Email Heatmaps transform SFMC email clicks
By combining:
Visual heatmaps
CTA ranking
Timing insights
Journey context
CRMx gives SFMC teams a clear, actionable view of what subscribers actually click and where.
If you want to move beyond spreadsheets and start optimising emails visually, CRMx Email Heatmaps deliver the clarity SFMC marketers need.
