Not every email campaign lands the way you hoped.
Low click-through rates. Poor engagement. Sky-high bounce or unsubscribe rates.
Before you panic or scrap your strategy entirely, there’s one tool that can help you identify exactly what went wrong — and how to fix it:
👉 Email heatmaps.
Email heatmaps visually show you how subscribers interact with your emails — what they click, what they ignore, and how far they scroll. This powerful insight can turn underperforming campaigns into high-converting ones — fast.
Here are 5 proven ways email heatmaps can rescue your failing email campaigns and set you back on track.
✅ 1. Identify Why Your CTA Isn’t Getting Clicked
A poor-performing call-to-action (CTA) is often the first sign of a struggling email.
Your button may be well-written — but is it visible? Is it placed too low? Is it buried under competing content?
💡 Heatmap Fix:
See if the CTA is in a “cold zone” (low or no clicks)
Check if users are clicking on secondary links instead
Move or redesign the CTA for higher visibility
📈 Result: Boosted click-through rate (CTR) and clearer conversion path.
✅ 2. Find and Eliminate Content That’s Not Working
Too much content = information overload.
Too little = missed opportunity.
If users are skipping over sections or abandoning halfway, heatmaps will show you:
Where they stop engaging
What images or text blocks get ignored
Which layouts break the flow
💡 Heatmap Fix:
Trim underperforming content
Highlight products or sections that draw attention
Reorder layout based on scroll and click patterns
📉 Result: Higher engagement and lower drop-offs.
✅ 3. Expose Click Misfires and Confusing Design
Sometimes your audience is trying to engage — but your design is holding them back.
Clicking on non-linked images. Tapping decorative icons. Missing the intended CTA.
These “click misfires” waste valuable engagement.
💡 Heatmap Fix:
Turn hot but unlinked areas into clickable links
Simplify layout and reduce visual noise
Ensure only intentional elements are drawing attention
🚫 Result: Fewer wasted clicks, better UX, and more conversions.
✅ 4. Uncover Mobile-Specific Issues
A failing campaign may work fine on desktop — but fall flat on mobile.
Heatmaps let you visualize mobile tap behavior and show:
Buttons that are too small to tap
Key CTAs that fall below the fold
Layouts that break or stack poorly on small screens
💡 Heatmap Fix:
Rework mobile layout based on user interaction
Prioritize thumb-friendly CTA placement
Reduce vertical scroll where drop-offs happen
📲 Result: Better performance on mobile — where most users now read emails.
✅ 5. Support Smarter A/B Test Decisions
If your campaign flopped, was it the design, content, or layout?
Heatmaps help you validate A/B testing not just by numbers — but by visual patterns. You can:
Compare how each version drives clicks
See which version gets deeper scroll engagement
Adjust based on behavior, not just outcome
💡 Heatmap Fix:
Use the winning version’s heatmap to create a new, optimized base for future sends.
🔁 Result: Continuous improvement, not just trial-and-error.
🛠 Rescue Failing Emails with CRMx
Want to see exactly what’s going wrong — and how to fix it?
CRMx is the dedicated heatmap and click intelligence platform built for Salesforce Marketing Cloud. It gives you:
🔥 Click heatmaps for every campaign
📊 CTA performance rankings and click percentages
🧪 A/B test comparison overlays
📱 Device-based insights (desktop vs. mobile)
💼 Easy visual dashboards for team reporting
Don’t send blind. CRMx helps you fix what’s broken — and build what works.
💡 Final Thought
Every failing campaign has a fix — you just need to see where to look.
With email heatmaps, you move from assumption to clarity, and from confusion to conversion. Whether it’s a misplaced CTA, a weak layout, or user frustration, heatmaps give you the insight to rescue campaigns before it’s too late.
🚀 Don’t just measure — optimize. Don’t guess — visualize.
